Communication Art

Harvey Nichols "Behave" campaign

Print Ads, Consumer

The annual Harvey Nichols sale is a highly anticipated event that results in a shopping frenzy as buyers scramble to pick up their favorite items. To convey the aftermath of a sale, and the concept “you break it, you buy it,” this latest print/outdoor campaign from Y&R Dubai showcases damaged items from the collection that are now owned by multiple people.
copy (from behind):

This jacket is now jointly owned by three men. Sale Harvey Nichols. Behave.

This dress was jointly purchased by six women. Sale Harvey Nichols. Behave.

Kalpesh Patankar, art director; Shahir Zag, writer; Shahir Zag/Kalpesh Patankar, creative directors; James Day, photographer; Amin Soltani, producer; Nadine Ghossoub,
planner.

Même si c'est pour évoquer un concept de concerver en bon état les vêtements, c'est un beau message de communication pour rappeller le jeux de l'usée, de pré-porté qui revient à la mode autant dans les vêtements que dans les publicités . . .

www.yr-dxb.comwww.harveynichols.com